Nobody Is Doing This In The Fitness Industry
How this fitness brand is capitalizing on doing what other's won't...
If you’ve followed me long enough, you know that I’m a fan of many, various brands within our industry.
However, there is one brand that has consistently proven to me for over a decade that they are different — MADabolic.
When the two founders, Brandon Cullen and Kirk DeWaele owned a CrossFit gym in Charlotte, NC — so did I.
But they saw what I couldn’t. Hell, they saw what none of us could.
Their vision for a strength-focused, group fitness model was different from the predominant CrossFit box that ruled our industry at the time. And worlds apart from the cardio-heavy-a-la-Orangetheory onslaught we saw shortly thereafter.
Their program was simple enough that it didn’t require weightlifting shoes or the ability to perform 50 kipfuck pullups, but potent enough to deliver results in both physique and athleticism.
It had incredible operational capacity, allowing their franchisees to generate significant revenue from a 2,500 SF footprint. A radical idea when back then, the size of your gym was the ultimate dick measuring contest.
While they are The Strength Gym, their sport-inspired conditioning creates lean and mean physiques in a way that creates a bat signal to members at other studios to ditch their “skinny-fat” routine and come train for real.
Their branding, tone of voice and culture have yet to be copycatted, because to be this authentic is really fucking hard to do. It attracts high performers, plain and simple.
And now, true to their nature of not following the herd, they are doing something radical in the franchise industry.
On October 18th at 12pm EST, they are letting ANYONE attend their Brand Webinar.
For those of you not familiar with the franchise process, this is the part of the sales funnel that only few people get to.
Every other franchise company safeguards the information shared at the brand webinar because they don’t want to give away their secrets. They are terrified that someone may weasel their way through the sales funnel, get all the juicy information about how the brand works and then go open up a competitor using the playbook they provided.
Instead, MADabolic says, “Let’s fucking dance.”
They know that while their “secrets” are legit, it’s not the blueprint, systems, or playbook that make you successful. It’s the owner and the team he or she builds around them.
And that’s what they are looking for. That’s why they are doing this.
MADabolic knows there are other disruptors in the fitness industry who want to be a part of a brand that is truly in a category of their own.
They want to find and introduce them to possibly the best move they’ll make in their career.
So if you’re intrigued at what the MAD franchise system has to offer, I’d encourage you to attend. Seats are limited, so move your ass.
xoxo
Stu